YOU WERE TUBED
Policy Of Truth Campaign / Motion Graphic Campaign
Animation / Motion Graphics / Awareness Campaign
By making use of narrative storytelling, typography, sound,
and motion graphics, you will be required to explore and
deliver a Motion Graphic Awareness campaign that aims to
expose but at the same time informs users of the content and
consequences of end-user privacy policies.
The tone and voice of your campaign should be SATIRE. Your
the campaign should ideally depict a satirical rally and protest
kind of vibe.
Privacy Policy
Users don’t read their Privacy Policies and we all tend to just hit “accept” to get it out of our faces. It can often seem daunting becasue that is exactly what companies such as Facebook and Google want you to feel. This is their strategy to take your information in our fast-paced digital age.
What are we agreeing to?
The amount of blabbering bullshit you have to sift through really hides the crucial information which slips past when reading these thousands of words long Policies. We as users might read it but are still lost in that sense.
How does this impact you?
Alright let’s say you got to this part and you finally discovered these problematic pieces of information these companies are taking from you, now what? Understanding what this information is used for and what it is worth is the next part of understanding why you might not want to give access to it in the first place.
Chosen Company
YouTube as a part of Google.
EULA
Analyse and carefully choose which Policies to focus on and decide what part of the EULA you want to target.
Main Content
Create 4 Motion Graphics to showcase 4 chosen catagories in the EULA which stand out the most. These Motion Graphics need to be eye-catching and use satire to convey a message.
Supporting Content
In order to support your campaign with additional content, create a sticker pack for iOS devices to use as a merketing tool and incentivise the interaction with your campaign.