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Golden Lines

CUP

Conceptual Product Design / Industrial Design

3D Animation / 3D Industrial Design / 3D Conceptual Design

Single Use Cups

  • Disposable paper cups contain 5% polyurethane plastic, making composting and recycling of disposable cups extremely rare.

  • Half a trillion disposable cups are manufactured annually, that’s over 70 cups per person on earth.

  • Most plastic used in the world today is for single use purposes.

  • Very little recycled paper is used to make disposable cups due to the health risk.

The single use cup has been reengineered again and again, it has reached the peak between sustainability and structural design

But this is not enough…

We need to think of a new solution

Part 1

Design a 3D digital product prototype for a self-identified problem which you as a multimedia designer aim to solve.


Part 2

Design a prototype interface for your product.

Cup Outline

By utilising technological means to combat the mass use of single use cups, while continuously keeping the user’s beverage warm and at the right temperature, so that consumers will refrain from throwing away beverages gone cold. This also serves to be a viable solution to consumers who buy single use take-away cups for the social status thereof, to perform on social media or in real life with these status pieces.

To this benefit the brand can still be reflected while the planet can be saved from single use cups.

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User Journey